Brand: your design system for the whole studio
Store logo, colours, fonts, tone and image style once — answers, images, presentations and documents follow it.
Without a brand, AI work sounds and looks generic. With a brand, everything the studio creates gets your voice, your colours and your style. Multiple brands are possible, for example one per client.
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Open section
’Marketing’ in the sidebar on the left, ’Brand’ tab. If you see the booking page there, the area is part of the marketing package (monthly, cancel any time under Settings → Credit) — booked with one click. If the entry is missing entirely, ask the admin to unlock it.
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Way 1: Store brand
’Store brand’ creates an empty brand. Enter name, description and target audience, upload the logo (light and optionally dark), set the five colours via colour picker or hex value, name the fonts (Google Fonts, e.g. Inter or Playfair Display), define voice, tone, taboo words and claim, and describe the image style. Up to eight reference images show image models what it should look like. Everything saves automatically; the preview at the top shows the result.
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Way 2: Create automatically
’Create automatically’ asks four questions: What does the brand do, for whom, how should it feel, role models and no-gos. This produces three distinctly different directions with colours, fonts, tone, image style and claim. Adopt one, then refine as in Way 1. Costs a few pence.
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Route 3: derive from websites and documents
Enter one or more web addresses (homepage, subpages, landing pages, up to five) and upload up to ten materials — style guide, presentation, brochure, flyer as PDF, Word, PowerPoint or text, plus logo and sample images. The studio will extract the common denominator: colours (hex values from documents take precedence), fonts, tone, claim, taboo words and target audience. An image with ’logo’ in the filename will be adopted as the logo, other images as references for the image style. Logos it finds on the website will be linked.
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Digital style guide
At the top of the editor, ’Style guide’ opens a ready-made page with cover, colours including contrast check, typography samples, tone, image style, building blocks (buttons, post, logo rules) and legal — for sharing with team and service providers. ’PDF’ downloads the same as a file. The guide is generated from the brand and is up to date after every change.
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Use in chat
Next to the project chip, ’Brand’ appears. Select the brand, and from then on voice, tone, taboo words, colours and image style apply to answers, images, presentations and Word/PDF in this chat. ’Without brand’ switches it off again. The choice stays saved to the chat.
Tips
- Taboo words are worth gold: What the brand would never say (’cheap’, ’revolutionary’) otherwise likes to end up in AI texts.
- The voice in three adjectives is enough — more dilutes it.
- Campaign agent and content creator build on the brand; so it’s doubly worthwhile.
Cost: Marketing package €4.99 per month (or unlocked by admin). Having it created or derived costs around 5 cents per suggestion round from credit.