Campaign Manager: adverts on Google, Meta, LinkedIn and co.
Keyword research, media plan, ad copy, step-by-step guide; Google Ads directly connected: create campaign in account, report from account, optimisations by click.
Running adverts is a mystery to many: which search terms, how much budget, how do you set up the account, what does ’conversion’ mean? The Campaign Manager takes you by the hand — from empty ad account to live campaign — and then stays your analyst for weekly optimisation.
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Create plan
Marketing → Adverts → ’Create new ad plan’. Choose brand and goal (enquiries, sales, visits, awareness, applications), describe the offer, provide the landing page and your monthly budget, region and target audience, then the channels: Google (Search), Microsoft (Bing), Meta (Facebook, Instagram), LinkedIn, TikTok. Recommendation for starting: one channel, usually Google.
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What you get
In 3 to 5 minutes: strategy in plain language and a forecast with ranges, a media plan with budget per channel and day, 25 to 35 search terms in ad groups by search intent with estimated volume and click price, a negative list, ready-made ad copy for each channel (Google: 15 headlines and 4 descriptions per group, sitelinks, additional information; Meta, LinkedIn, TikTok: copy, audiences, formats, video scripts), tracking links with UTM and the list of conversion events.
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Files
The Excel workbook contains everything for reference and pasting. You import the ’google-ads-editor.csv’ file directly into Google Ads Editor, the campaign then appears paused in the account. The PDF guide takes you step by step through account, payment method, tracking, import and launch check — even if you’ve never done this before.
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Step by step
The ’Step by step’ tab shows the same guide in the studio: set up ad account (Expert mode on Google, Business Manager on Meta, Campaign Manager on LinkedIn, Ads Manager on TikTok), company details and payment method, conversion tracking with GA4 and pixel, consent banner, import or manual setup, locations to ’Presence’, launch check and what to do in the first 14 days.
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Connect Google Ads directly
In the ’Ads’ overview you’ll find the ’Connect Google Ads account’ card. You sign in to Google and grant the studio access to your ad account (if you have multiple accounts, you choose one). Google continues to bill the ad spend directly to you; the studio changes nothing without your approval. While Google is still reviewing our app, the sign-in dialogue shows ’Google hasn’t verified this app’ — click ’Advanced’ to continue.
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Create campaign in account
With a connected account, the finished plan shows ’Create in Google Ads’. The studio creates budget, locations, language, negative list, ad groups, keywords, ads and sitelinks — paused. No costs arise until you review the campaign in Google Ads and set it to ’Enabled’. Without a connection, you use the file for Google Ads Editor.
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Optimise weekly
With Google connection: ’Load report from Google Ads’ reads campaign, ad groups, keywords, search terms and ads from the last 7, 14 or 30 days directly from the account. Without connection or for other channels: export performance report as CSV or Excel and upload. Either way, you get an assessment against the forecast and 5 to 12 concrete actions sorted by impact — each with the number that justifies it. For reports from the account, suitable recommendations show ’Apply’: pause ad group or keyword, change daily budget or bid, add negative keyword — you confirm each change individually, then the studio executes it in the account.
Tips
- Conversion tracking first, then the ad account: without tracking, you won’t know later which advert brings the enquiries.
- After launch, check the search terms report daily in the first week and exclude anything irrelevant — with a connection, ’Evaluate from account’ plus ’Apply’ handles this.
- Add new ad variants every four weeks before performance drops through wear-out — the campaign agent delivers them in your brand style.
- Under 100 clicks, numbers are random: only pause and reallocate from the second week onwards.
Cost: Ad plan around 30 to 80 cents per creation, report analysis around 5 cents — from credit, in addition to advertising spend you pay directly to platforms. Transfer and implementation cost nothing. Depending on plan setting, included in marketing package or separate monthly module.
Related guides
Marketing Package: brand, campaigns and content
What’s in the package, what it costs, how you book and cancel — and what the campaign stages cost.
Brand: your design system for the whole studio
Store logo, colours, fonts, tone and image style once — answers, images, presentations and documents follow it.